A logo functions as an instant reminder of a business or a product. Designing a logo is like any other kind of design work, to be professional you must pay attention to details. Do not think that a logo is just some colors, fonts and fancy lines put together. It is a brand’s personality, a logo is more recognizable than the brand’s name. We have provided top 10 logo designing tips and tricks in this article.
1. Know Your Audience: Designing a logo is not only about creating an attractive visual. You are actually developing a brand and communicating a position. A logo is for inspiring faith, identification and admiration for a company or product. For example, if you are creating a logo for a fragrance maker, walk around a shop to get an idea.
2. Be Simple: A complex logo is not only hard to recognize, but also repeatedly fails to attract the audience. Always remember that a logo must be describable, memorable and scalable. Usually, the logo doesn’t even need a caption or the brand’s name.
3. Avoid Using Too Many Fonts: There is numerous attractive fonts available and we all love to make use of them. Sadly, making use of excessive fonts will many times cause a loss of coherence. Making use of two different fonts can be helpful to create a contrast, catching the eye.
4. Look For Ideas: If you are finding it difficult to get ideas, search the keywords in a thesaurus or search Google photos for inspiration. In case you maintain a design book, take a look at your earlier sketches – you will certainly find abandoned ideas from past projects, so you may already be looking at the ideal solution.
5. Flexibility: Being flexible will surely go a long way in making a company logo popular. For example, if the logo appears fantastic on cards, but looks awful on a cup, it will in no way gain popularity. In addition, in case the logo only looks good in a color scheme, it cannot be termed a good logo. A logo must appear good even if it is shown in gray-scale, or a pair of colors which are not part of the original design. Have a look at McDonald’s logo, for example, that will look great regardless of the color scheme used.
6. Do Not Imitate: Everybody has their design heroes and quite often we like them so much that we wish to mimic their styles. Never try to copy other designs.
7. Make it readable: If people can not read your logo, it is completely useless. This may feel like dumb advice, but it’s not hard to get caught in making letters or distorting a font until it becomes unreadable.
8. Aspect Ratios: It is the relationship between the dimensions (height and width) of a logo. If a logo is too tall and thin, or too wide and short, is not visually attractive, and you’ll end up having a variety of layout issues when setting up your logo in artwork, specifically when coupled with other graphic elements like card or business websites, etc.
9. Adjust it for Darkish Backgrounds: It is generally not too difficult to adapt a logo for dark backgrounds.
10. Do not allow your clients to dictate: You must manage your client’s expectations, be realistic and determine precisely what your work needs to convey.