Brand is the personality which identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and the way it relates to key constituencies: customers, staff, partners, investors etc. A brand can take many forms, including a name, sign, symbol, color combination or slogan.
Advertising
Advertising Articles, Tips, Advertising Strategies, Case Studies
Environmentally Friendly Print Design – How to Save the Planet and Look Good
The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4×4’s and SUVs, there is however an alternative… Think about pdfs or html e-mails instead of Junkmail The next [...]
AIDA and Dagmar – Models for an Advertising Agency
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients. For an advertising [...]
Logo Designers – the 5 Point Plan to Designing a Stunning Logo
If we had a dollar every time somebody gave us their opinions on what makes a great logo we’d be able to at least buy a round or two round The Porter during happy hour (providing they’d allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there [...]
How to get prospects to open your direct mail envelopes
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few [...]
Direct Marketing: Overlooked, Underappreciated and Unstoppable
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you’ve got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for the next-generation of [...]
Make your Logo Stand Out With an Advertising Slogan
The representation of a product/ service with a logo is an essential part of the branding process. A logo gives a visual representation to the brand that facilitates immediate brand recognition. The importance of logo has truly evolved over the years. Every company today knows that a good logo can work wonders for its business. [...]