Direct mail means a communication delivered to prospective customers via the mailing service and other sorts of delivery providers. Direct mail is a proven, reliable technique that makes use of time-tested strategies to get substantial results. It’s actually an excellent method to get in touch with prospects who are difficult to reach via email. Direct mail can certainly make a visible impact on the reader’s mind far more than any web advertising.
Marketing Campaign means certain activities meant to promote a product, service or business. In other words, marketing campaign means the efforts of an organization to raise awareness for a specific service, product or a company. Marketing campaign is a coordinated series of steps which can include media like direct mail, telephone selling, email, trade events, social media, traditional media and publicity.