In simple words, Direct Marketing involves activities such as locating a prospective client, making him a customer, marketing that customer and maintaining the relationship going for their benefits and your better earnings. Direct marketing is a technique of marketing a product or service by presenting straight to prospective buyers. Normally, this is carried out on a one-to-one basis so as to generate sales and raise brand awareness.
In simple words, marketing techniques are the tools employed by the marketing division. The marketing unit will find out the best suited techniques to utilize so as to make profits. These marketing techniques comprise of public relations, point-of-sale materials, trade and consumer promotions, publicity and sales literature, editorial, etc. Some popular marketing techniques for small businesses are: Flyers, Posters, Value Additions, Referral Networks, Cold Calling, etc.