Advertising Articles, Tips, Advertising Strategies, Case Studies

What is Branding

Brand is the personality which identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and the way it relates to key constituencies: customers, staff, partners, investors etc. A brand can take many forms, including a name, sign, symbol, color combination or slogan.

Top 10 Logo Designing Tips and Tricks

A logo is as an immediate reminder of a business or a product. The logo design process demands thinking, creative inputs and thorough planning. Don’t even think that a logo is simply some colors, fonts and fancy lines put together. It is a brand’s identity, a logo is more identifiable compared to brand’s name. We’ve presented top 10 logo designing tricks and tips in this article.

Direct Mail Marketing Tips

Direct mail means a communication delivered to prospective customers via the mailing service and other sorts of delivery providers. Direct mail is a proven, reliable technique that makes use of time-tested strategies to get substantial results. It’s actually an excellent method to get in touch with prospects who are difficult to reach via email. Direct mail can certainly make a visible impact on the reader’s mind far more than any web advertising.

Direct Marketing: Channels & Benefits

In simple words, Direct Marketing involves activities such as locating a prospective client, making him a customer, marketing that customer and maintaining the relationship going for their benefits and your better earnings. Direct marketing is a technique of marketing a product or service by presenting straight to prospective buyers. Normally, this is carried out on a one-to-one basis so as to generate sales and raise brand awareness.

Logo with an Advertising Slogan

A logo is a graphic symbol widely used by business enterprises, organizations and even individuals to support and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization. The portrayal of a product/ service with a logo is vital to the branding process. The significance of […]