Management Articles & Notes

This page is dedicated to management articles, notes, tips and resources. You can find articles on a variety of topics related to management here.


In simple words, management is the art of getting things done through others. In other words, management in all business activities is considered the act of coordinating the efforts of individuals to achieve objectives and goals making use of available resources wisely. Management is frequently covered as a factor of production together with equipment, materials, and funds. Management includes the manipulation of human capital within an organization to help with the success of a business. In a commercial business, the main function of management is the satisfaction of a number of stakeholders. This usually requires making a profit, producing valued goods at affordable prices, and giving rewarding job opportunities for workers.

Stages of Strategic Alliance Formation

Strategic Alliance Formation is now vital to the way big organizations carry out business. Scanning the business environment for opportunities is the starting point for developing a business partnership. It has the business’s assessment of its own strong factors, weaknesses, opportunities and threats.

Global Strategic Alliance Examples

Global business partnerships are usually established when a company wants to edge into a related business or new geographical market. International Alliances help to lower the numerous risks involved in the business, additionally, it provides several benefits – Economic, social, technological, Ethical, socio-economic, behavioral, functional and geographical benefit.

Global Strategic Alliances : Advantages and Disadvantages

In this article, I have tried to discuss what is a global strategic alliance and its benefits and drawbacks. We can define a global strategic alliance as one that involves cross-border transactions including a minimum of one global company. Global partnerships are effective ways to enter foreign markets.

Types of Strategic Alliances

In this article, I will only discuss about vertical and horizontal alliances. Businesses can get into a number of different types of alliances. Various other forms of strategic alliances include: Intersectional alliances, Joint ventures, Equity alliances, Technology Licensing, Franchising, Licensing, Outsourcing, etc.

Examples of Strategic Alliances

Strategic alliances are becoming substantially popular in business. But they are still notoriously hard to pull off. This kind of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances take place when a number of organizations join together to pursue mutual benefits.

Disadvantages of Strategic Alliance

Any business opting for strategic alliance has some costs along with benefits, in comparison to a business which goes alone. Strategic alliances have their risks, specifically if the partners are not financial equals. Cultural conflict is probably the most significant problem which companies in alliances face today.

Advantages of Strategic Alliance

A strategic alliance takes place when two or more companies form an alliance to pursue a business objective. Strategic alliances allow business to gain competitive advantage through access to a partner’s resources, including markets, technologies, capital and people. Yet another significant advantage of a strategic alliance is that the companies involved can share risks.

Advantages and Disadvantages of Strategic Alliance

This article talks about some advantages and disadvantages of strategic alliances. An alliance enables a company to gain competitive advantage via access to a partner’s resources, including markets, technologies, capital and people. Strategic alliances have risks which cover anything from the loss of operational control and confidentiality of proprietary information and technology.

Meaning of Strategic Alliance

A strategic alliance is a long-term value-creating relationship. It is a positive partnership between two or more businesses that increases revenue, industry reach and internal knowledge. Strategic alliances have emerged to fix many business issues, and to encourage collaboration and innovation.

Physical Evidence in Marketing Mix

The physical evidence displays the quality of service that the organization provides and wants to convey to its customers. The key components of physical evidence range from the physical environment, the modes of communication, service personnel, the tangible elements associated with the service and the brand. There may be two kinds of physical evidence: Peripheral evidence and Essential evidence.